Sauza Sparkling Margarita

The Sauza “Make It With a Cowboy” campaign delivered an in-store, mobile marketing campaign that aimed to drive brand awareness of their sparkling margarita product. The campaign consisted of two components: a mobile hub and a multi-screen interaction to allow users to interact from their smart phones and tablets to an external device.  The concept of the game is to let users throw a lasso from their phone to another device, to try to get the lasso on the horseshoe.

The multi-screen interaction used various technologies including HTML5 video, AJAX, and WebSockets to create a cutting edge game. This experience earned Vibes a Smartie Award.

The mobile hub allowed users to pick an image and then create their own meme, view videos, browse recipes and get coupons.

This work was done through Vibes Media, LLC.  To learn more about Vibes, visit www.vibes.com